Wednesday, October 29, 2008

Article Review


I was recently was asked by my Corporate P R professor to review an article on public relations and to express what I’ve learned from the article that I read. In my case, I’m happy that I stumbled upon this particular article that stresses the importance of being socially responsible. In public relations, we are taught that in the beginning all you have is your word…your words are your credibility and shows people who you are or what people will think of you. With that being certain, the article talks about the importance of having a public relation practitioner in your corporations that stress that relationships of "corporate citizenship" in relation to all of its constituencies (Bovet, Fry; 1994). Also, the article talked about that in order for us practitioners to earn our seats at corporate tables we have to start informing corporations of the importance of being socially responsible. Socially responsible for their actions financially, developmentally, and so forth. Furthermore, it will become more common for public relations practitioners to actively engage in corporate decisions to ensure that the company maintains it’s relationships weather it’s between its stock holders, investors or customers(Bovet, Fry; 1994). All these entities of a corporation will be valuable and for the companies to miss the importance they will see what it is to maintain and secure the business. This article stays on the mainstream problems of companies whether it is environmental issues or internal. These issues become more aware within the environment and those who deem them important, however if a company has created a problem they must address them to save face.
The most shocking thing in this article for me to read was how public relations professionals have to “earn” our spots at the corporate table. In my opinion, public relation professionals and practitioners are key for businesses, especially in their research and development department. I’ve recently, realized the image “we” P R people have gained…and I disagree with the “spin doctor” term. Most companies are only somewhat concerned with the attitudes and problems their publics or potential publics have, however in public relations I’ve learned that “this” profession is key to success. I’m more shocked with how P R practitioner’s are always accused of being “whiners” when in fact that our part is to help inform and maintain key messages. Understanding those messages is key to success with publics within a company.
Furthermore, I want to learn more about how other professionals view the current public relation field and how we relate to various other fields of professionals. Knowing this will help me feel more comfortable gaining entrance into the public relations field and ensure me that me as a P R practitioner I have a place in the corporate world. Also, this could be related to the Wachovia Company that I’ve chosen for my fortune 500 company, in the event of being socially responsible for their actions. Also, how the company relates to the public with the current change in ownership will be vital to it’s current clients and potential clients.

Thursday, October 23, 2008

Review of P R Blogs...

When I began my search for Public Relations blogs, I wasn't sure what topic I'd explore within those blogs or how much it would relate to my Fortune 500 company. However, I quickly realized with my search that a blog about media relations and how the P R world is operating was great for me explore.

The link above is a great example of the uses of P R blogs. This blogger in particular talks about twitter (a social media outlet) taking over the corporate world with its social media and people buying into this social media frenzy. The key points were on what uses a company could get out of twitter if used properly and how companies can effectively benefit using twitter. He lists 6 useful rules to abide by:
1- Don't have your PR firm set up and be your Twitter account.
2- Don't follow everyone willy nilly.
3- Get Tweetdeck.
4- Be engaged. Be personable. Be responsive.
5- Be a person.
6- Twitter is not for everyone.
As you explore his concepts more in depth, individuals should began to have some understanding of the utility of twitter and for companies use. I agree that the PR firm should have people set up the account for you, because waiting on a message and having to get approval to respond isn't quick time responses and one wouldn't be fully utilizing its tools. Also, when following people, one should follow with purpose, not for number count. Be a person is the best advice that the blog offers. People like to be able to relate with others, companies with no face, bio, and or name to their account defeats the purpose of the social media, which results in ultimately no presence for the company.

This blog was surprising for me to see how wide spread social media has become for individuals. In my final P R classes that I'm currently finishing up before graduation this Dec 08, I've learned that the demand for a presence in social media networks is immense. It's almost as if people must be connected through some type of social media in order to operate a normal life. I find this P R blog to be beneficial to my fortune 500 company (Wachovia)in which I'm researching for my Corporate P R class. One, must note the change in it's current ownership, possibly something to do with the current state of the "economic crisis." More so, this blog is something Wachovia could utilize. For instance, ensuring that they have a personable presence on twitter and actively interacts with others in a timely manner could improve their image and how people view how much they live up to their purpose.

Furthermore, another blog that was eye catching was the blog post about how individuals and companies have become slaves to technology.
This blog elaborates on the things that could possibly help you out in the long-run when dealing with clients and using your media relations skills. There are 3 important factors:
1-Put away your keyboard; emphasizes are placed on putting away your key board and pick up the phone. You are able to have a conversation via telephone and it personalizes relationships more than e-mails
2-Call up a reporter and offer to meet for coffee or lunch; getting to know reporters and finding out what they would like to report on can bind networks.
3-Pick up the phone; again emphasis is placed on phone calls. People finalize via phone not texts or e-mail, but by phone.

Wachovia could utilize these tips and create a better relationship between themselves and their customers. During their current change of ownership the company could make their clients feel more comfortable by calling them and informing them of the new changes and ensuring them that their assets are still insured.

The most surprising thing about this blog is how emphasis is being placed on not taking advantage of the social media, but to utilize it. For instance, not using the Internet, however these days, it's important to use technology, but to be sure to stick to the old basics of connecting with people to stay personable.

Related Links: Public Relations