Thursday, November 6, 2008

Media Relations & Public Relations

New sources of media are becoming more popular in this day and age for the influencers of social media. For instance, You, "joe the plumber", and me are potential influences for the media content for the world. According to PRSA 2008 New Influences of Social Media Marketing, we are all able to report, publish, comment and create content and distribute it among mainstream media. The content of this blog expresses the declining nature of the traditional media. I believe this to be true due to the nature of my surroundings. For instance, more companies, organizations and etc are turning to the social media to rely on conveying messages through social media networks. The author suggests 10 secrets from Paul Gillin author of the New Influences of Social Media. As PR professials, understanding how people are a influencer of media marketing and will become more successful in our marketing and media strategies.

"1-Don't fear negativity.
Except criticism even if it's negative! Admtitting to your mistakes is best.
2-Start with the goal not the tool.
Inform and show your product through the best tools possible. Tools for conveying your message: "podcasts & online videos, blogs & etc)
3-Embrace niche markets.
Those spenders who are knowledgeable, engaging, responsive, and helpful are key to your product.
4-Empower your people to speak for your company.
Give your employees the chance to speak for your organization so they are able to inform others about your company.
5-Master Search.
Know how to search for your companies reputation through search engines.
6-Think like a publisher.
Spread your brand through online sources such as Twiiter, blog posts, RSS feeds and etc.
7-Ditch the 13 week campaign.
Social media lasts longer than campaigns ad allows you to see what people are talking about with your brand.
8-Don't be afraid to try something new.
Change how you usually approach things.
9-Use it straight.
Take your feedback and utilize it.
10-Give to get."
Asking for their needs ad wants may help you build what's important.

These tips are reasonable and will enable a company to succeed and figure out what's important to you as an influencer. If you rely on this tips you will help your company and brand. Additionally, the blog Strategic Public Relation focuses on the public relations strategy within integgrated marketing communications. (Kevin Dugan; July 2002.) This blog talks about how public relations professionals should tap in technology to pitch to a larger mass of people. Isn't that what we as PR practionioners have help influence with in the markets? Incresing search engine relevance as it increases audience engagement is the key idea for social media.

Conclusively, both articles conclude that using social media is a great tool for tracking your popularity and to seek what people conceive your product as. I think this is useful for companies to explore in order to find the answers that they need. Moreso, feedback is the result companies were looking for from their customers.
Tags: Public Relations, Social media

1 comment:

Barbara B. Nixon said...

Thanks for your thoughts on this blog. It isn't one I'd visited before; I'll have to add it to my Google Reader.