Using the Groundswells has become an increasingly growing tool for corporate companies. The Groundswell is something that many companies are adopting. What is it? The groundswell encourages the use of social media networks in order to get more feedback and to see what people are saying about your company. In this generation, Social media has become a part of our everyday lives.
My fortune 500 company choice was Wachovia and in order to examine to what extent they are engaging in the use of the groundswell…I hit the web! Immediately, I search Google for “Wachovia twitter” and up pops the Wachovia Company via twitter! Surprised? I think not! Twitter also includes a list of Companies that uses social media and those that do not at the following link: http://twarketing.com/tag/fortune-500/
It seems that the Twittering Fortune companies can be measured using a couple of categories that I've created based on how active they are or aren't.
Regular and Active: those that are using Twitter regularly and are engaging with others, or Irregular and Inactive those that have acquired the name of the company and aren’t sure of the uses of social media via Twitter and has little engagement with others. The process of figuring out the best way the groundswell can benefit them takes some research and there is a WRONG way to engage in Social Media.
To “successfully” use twitter - I’ll define what success means to me for using twitter. It's posting as often as possible in quicktime to a ample audience[a few hundred or more is expected]. Additionally collecting and responding to feedback using your Twitter Account measures your success.
Wachovia engages with their audiences on twitter, Blogs, myspace and other networks. I'd have to say that Wachovia is getting use to the Social Media and how it's important to participate with the audiences watching you. As a current account holder at Wachovia and an active person in social media I am always looking for news about the company...especially since they are in the midst of a transition. I'd recommend that Wachovia continues the use of the groundswell due to the technology trend of social media. It's engaging and always good to recieve feedback,