The Groundswell has become an increasingly growing means for corporate companies. The Groundswell is something that many companies are adopting. What is it? The groundswell encourages the use of social media networks in order to get more feedback and to see what people are saying about your company. In this generation, Social media has become a part of our everyday lives.
My fortune 500 company choice was Wachovia and in order to examine to what extent they are engaging in the use of the groundswell…I hit the internet! Immediately, I went to search Google for “Wachovia twitter” and up pops the Wachovia Company via twitter! Surprised? I think not! Twitter also includes a list of Companies that uses social media and those that do not at the following link: http://twarketing.com/tag/fortune-500/
Wachovia engages with their audiences on twitter, Blogs, myspace and other networks. I'd have to say that Wachovia is getting use to the Social Media and how it's important to participate with the audiences watching you.
As a current account holder at Wachovia and an active person in social media I am always looking for news about the company...especially since they are in the midst of a transition. I'd recommend that Wachovia continues the use of the groundswell due to the technology trend of social media. It's engaging and always good to receive feedback, but to utilize the data one receives will be the ultimate test for the company.
*A condensed version of my previous blog Wachovia and the Groundswell